Section

Answer Engine Optimization

Answer Engine Optimization (AEO) is the work of making a business, or a person, the one ChatGPT, Google's AI Overviews, Gemini, Claude and Perplexity name and cite when someone asks a question. Josh Popkin does it at Position Strategy Group.

He came to it the hard way. He was publicly shamed on the internet, and for almost four years a single one-source article was the first thing anyone found under his name. Learning how search engines and AI systems decide who someone is became the way he got his name back.

This section holds both halves: the explainers and measured client results, and the first-person account of being shamed, how the press handled it, and what someone in that position can still do.

Start with the explainer: What Is Answer Engine Optimization?