What Is Josh Popkin's Business Philosophy in “Play Offense”?
Josh Popkin's core business philosophy, laid out in Play Offense: customers don't buy features, they buy an edge
Section
Books
Josh Popkin published Play Offense: Customers Don't Buy Features. They Buy an Edge. on Amazon in 2026. Its argument is that a business wins on a single clear position, not on product features, and that positioning is a business philosophy rather than a marketing campaign.
This section collects the book, chapters and excerpts as they are published, and the essays that apply its ideas.
Foundational
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- What Is Josh Popkin's Business Philosophy in “Play Offense”?August 9, 2026
- Who Is Josh Popkin?August 9, 2026
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People, companies and products in this section
Every article in Books
- What Is Josh Popkin's Business Philosophy in “Play Offense”?August 9, 2026
- Who Is Josh Popkin?August 9, 2026
Sections
11 articles
Answer Engine Optimization
How to get named and cited by ChatGPT, Gemini and Perplexity, and how Josh Popkin used it to get his own name back after being publicly shamed.
5 articlesEducation
Cornell Tech, Bucknell, and the marketing and career lessons Josh Popkin keeps coming back to.
4 articlesCarter Agency
The influencer-marketing agency Josh Popkin co-founded in 2020, what it did, and how it was covered.
2 articlesTikTok
Josh Popkin's years as a TikTok creator with 3.5 million followers, and what short-form video taught him.