Explainers
Background pages that do not go out of date. Articles link to these when a reader needs the basics first.
All explainers
Answer Engine Optimization
How AI Search Engines Find Information
The four stages between a question typed into ChatGPT and the sources named in the answer: retrieval, understanding, trust, citation.
Answer Engine OptimizationWhat Is Answer Engine Optimization?
The plain version of what AEO is, how it differs from SEO, what the answer engines look for, and how it is measured.
Answer Engine OptimizationWhat Is Online Public Shaming?
Mass criticism from strangers, why the internet makes it permanent, what it does to the person on the receiving end, and what they can still do. Drawn from Josh Popkin's own account.
Carter AgencyWhat Was Carter Agency?
The influencer-marketing agency Josh Popkin co-founded in 2020, what it did, why it closed, and how it was covered.