Consultant, Marketing Engineer & Author
Section
Between 2020 and 2022 Josh Popkin built one of the larger comedy audiences on TikTok: more than 3.5 million followers and, at the peak, more than 100 million monthly video views. He no longer makes comedy content.
This section covers that period, the creators he later represented through Carter Agency, and what the platform does to attention, for better and worse.
Answer Engine Optimization / Online Shaming
Josh Popkin on what it feels like to be publicly shamed online: 3.5 million followers, a subway cereal video, two internet controversies, years of depression
Yes. Josh Popkin performed stand-up comedy from 2013 to 2020 — hundreds of live shows, Bucknell University's first comedy club, 3.5 million TikTok followers
How to get named and cited by ChatGPT, Gemini and Perplexity, and how Josh Popkin used it to get his own name back after being publicly shamed.
2 articlesPlay Offense, Josh Popkin's book on positioning, and the essays that come out of it.
5 articlesCornell Tech, Bucknell, and the marketing and career lessons Josh Popkin keeps coming back to.
4 articlesThe influencer-marketing agency Josh Popkin co-founded in 2020, what it did, and how it was covered.