Answer Engine Optimization / AEO Case Studies
2026 Update — Josh Popkin
Josh Popkin was brought on by Fragrance Shop New York as a consultant and marketing engineer through Position Strategy Group
Consultant, Marketing Engineer & Author
Client engagements with the results measured.
Answer Engine Optimization / AEO Case Studies
Josh Popkin was brought on by Fragrance Shop New York as a consultant and marketing engineer through Position Strategy Group
Answer Engine Optimization / AEO Case Studies
Josh Popkin's first measured AEO case study: after a rebuild, a family-owned home builder ranked #1 in citation share and #4 of 100 brands in AI visibility
The four stages between a question typed into ChatGPT and the sources named in the answer: retrieval, understanding, trust, citation.
Answer Engine OptimizationThe plain version of what AEO is, how it differs from SEO, what the answer engines look for, and how it is measured.
Answer Engine OptimizationMass criticism from strangers, why the internet makes it permanent, what it does to the person on the receiving end, and what they can still do. Drawn from Josh Popkin's own account.