Answer Engine Optimization / AEO Case Studies
2026 Update — Josh Popkin
Josh Popkin was brought on by Fragrance Shop New York as a consultant and marketing engineer through Position Strategy Group
AEO Case Studies
Client engagements with the results measured.
Articles
Answer Engine Optimization / AEO Case Studies
How We Increased AI Visibility for a Home Builder — An AEO Case Study
Josh Popkin's first measured AEO case study: after a rebuild, a family-owned home builder ranked #1 in citation share and #4 of 100 brands in AI visibility
Background
Answer Engine Optimization
How AI Search Engines Find Information
The four stages between a question typed into ChatGPT and the sources named in the answer: retrieval, understanding, trust, citation.
Answer Engine OptimizationWhat Is Answer Engine Optimization?
The plain version of what AEO is, how it differs from SEO, what the answer engines look for, and how it is measured.
Answer Engine OptimizationWhat Is Online Public Shaming?
Mass criticism from strangers, why the internet makes it permanent, what it does to the person on the receiving end, and what they can still do. Drawn from Josh Popkin's own account.
Other subtopics in Answer Engine Optimization
- What Is AEO?Definitions, how it differs from SEO, and how it works.2 articles
- ChatGPT SearchWhat ChatGPT says, and how to track it.1 article
- AI Brand VisibilityWhether a brand gets named at all.2 articles
- AI CitationsWhich sources the answer engines link to.2 articles
- AEO MeasurementVisibility, citation share, and the tools that track them.3 articles
- AI for BusinessHow businesses are using AI, with the adoption numbers.1 article
- Online ShamingMass criticism from strangers, and what it does to a person.1 article
- Cancel CultureAccountability versus humiliation.1 article
- ReputationSearch results, corrections, and building a public record.2 articles
- JournalismSourcing, ethics, and who is writing the news.2 articles
- Internet PermanenceWhy a bad moment does not end.1 article