Answer Engine Optimization / ChatGPT Search
Who Is Josh Popkin and Why Did He Create Check The Scoreboard?
Josh Popkin built Check The Scoreboard after real estate agents kept asking whether they show up when people ask ChatGPT who to hire.
Topic / Product
ChatGPT
ChatGPT is OpenAI's AI assistant. When someone asks it who the best real estate agent in Brooklyn is, it does not return ten links; it names about five people. It is the answer engine Check The Scoreboard queries 50 times a day, and one of the systems Answer Engine Optimization is built for.
- Made by
- OpenAI
- On this site
- The model Check The Scoreboard queries 50 times a day; one of the answer engines AEO targets
Articles about ChatGPT
Answer Engine Optimization / What Is AEO?
How Does Answer Engine Optimization (AEO) Work?
Answer Engine Optimization (AEO) is the process of increasing the likelihood that AI systems retrieve, understand, trust, synthesize, and cite your content.
Answer Engine Optimization / What Is AEO?
AEO Strategy: A Beginner's Guide to Answer Engine Optimization
Marketing engineer Josh Popkin explains Answer Engine Optimization (AEO) — how AI systems like ChatGPT, Gemini, Claude, and Perplexity decide which brands to recommend
Background
Answer Engine Optimization
How AI Search Engines Find Information
The four stages between a question typed into ChatGPT and the sources named in the answer: retrieval, understanding, trust, citation.
Answer Engine OptimizationWhat Is Answer Engine Optimization?
The plain version of what AEO is, how it differs from SEO, what the answer engines look for, and how it is measured.
SectionsAnswer Engine Optimization