Answer Engine Optimization / ChatGPT Search
Who Is Josh Popkin and Why Did He Create Check The Scoreboard?
Josh Popkin built Check The Scoreboard after real estate agents kept asking whether they show up when people ask ChatGPT who to hire.
Consultant, Marketing Engineer & Author
Topic / Product
ChatGPT is OpenAI's AI assistant. When someone asks it who the best real estate agent in Brooklyn is, it does not return ten links; it names about five people. It is the answer engine Check The Scoreboard queries 50 times a day, and one of the systems Answer Engine Optimization is built for.
Answer Engine Optimization / ChatGPT Search
Josh Popkin built Check The Scoreboard after real estate agents kept asking whether they show up when people ask ChatGPT who to hire.
Answer Engine Optimization / What Is AEO?
Answer Engine Optimization (AEO) is the process of increasing the likelihood that AI systems retrieve, understand, trust, synthesize, and cite your content.
Answer Engine Optimization / What Is AEO?
Marketing engineer Josh Popkin explains Answer Engine Optimization (AEO) — how AI systems like ChatGPT, Gemini, Claude, and Perplexity decide which brands to recommend
The four stages between a question typed into ChatGPT and the sources named in the answer: retrieval, understanding, trust, citation.
Answer Engine OptimizationThe plain version of what AEO is, how it differs from SEO, what the answer engines look for, and how it is measured.