Consultant, Marketing Engineer & Author
Topic / Website
Check The Scoreboard is a free site for New York City real estate agents, live since July 31, 2026. Every day it asks ChatGPT the same 50 questions people type when looking for an agent and publishes the answers word for word. Nobody can pay to be listed, and clients of Position Strategy Group get no placement.
Answer Engine Optimization / Reputation
What Josh Popkin has been working on this month: a Carter Agency archive that publishes every morning, two personal sites rebuilt in one week, a first-person essay, and a scoreboard that asks ChatGPT 50 questions a day.
Josh Popkin's core business philosophy, laid out in Play Offense: customers don't buy features, they buy an edge
Answer Engine Optimization / ChatGPT Search
Josh Popkin built Check The Scoreboard after real estate agents kept asking whether they show up when people ask ChatGPT who to hire.