Consultant, Marketing Engineer & Author
Why a bad moment does not end.
Answer Engine Optimization / Online Shaming
Josh Popkin on what it feels like to be publicly shamed online: 3.5 million followers, a subway cereal video, two internet controversies, years of depression
The four stages between a question typed into ChatGPT and the sources named in the answer: retrieval, understanding, trust, citation.
Answer Engine OptimizationThe plain version of what AEO is, how it differs from SEO, what the answer engines look for, and how it is measured.
Answer Engine OptimizationMass criticism from strangers, why the internet makes it permanent, what it does to the person on the receiving end, and what they can still do. Drawn from Josh Popkin's own account.