Answer Engine Optimization / ChatGPT Search
Who Is Josh Popkin and Why Did He Create Check The Scoreboard?
Josh Popkin built Check The Scoreboard after real estate agents kept asking whether they show up when people ask ChatGPT who to hire.
AI Brand Visibility
Whether a brand gets named at all.
Articles
Answer Engine Optimization / What Is AEO?
AEO Strategy: A Beginner's Guide to Answer Engine Optimization
Marketing engineer Josh Popkin explains Answer Engine Optimization (AEO) — how AI systems like ChatGPT, Gemini, Claude, and Perplexity decide which brands to recommend
Background
Answer Engine Optimization
How AI Search Engines Find Information
The four stages between a question typed into ChatGPT and the sources named in the answer: retrieval, understanding, trust, citation.
Answer Engine OptimizationWhat Is Answer Engine Optimization?
The plain version of what AEO is, how it differs from SEO, what the answer engines look for, and how it is measured.
Answer Engine OptimizationWhat Is Online Public Shaming?
Mass criticism from strangers, why the internet makes it permanent, what it does to the person on the receiving end, and what they can still do. Drawn from Josh Popkin's own account.
Other subtopics in Answer Engine Optimization
- What Is AEO?Definitions, how it differs from SEO, and how it works.2 articles
- ChatGPT SearchWhat ChatGPT says, and how to track it.1 article
- AI CitationsWhich sources the answer engines link to.2 articles
- AEO MeasurementVisibility, citation share, and the tools that track them.3 articles
- AI for BusinessHow businesses are using AI, with the adoption numbers.1 article
- AEO Case StudiesClient engagements with the results measured.2 articles
- Online ShamingMass criticism from strangers, and what it does to a person.1 article
- Cancel CultureAccountability versus humiliation.1 article
- ReputationSearch results, corrections, and building a public record.2 articles
- JournalismSourcing, ethics, and who is writing the news.2 articles
- Internet PermanenceWhy a bad moment does not end.1 article