Press Coverage

How the agency was reported on, and what the reporting left out.

Articles

Josh Popkin, with the title One Source, One Story

The dot.LA Story About Carter Agency Was Built on One Interview

The dot.LA article about Carter Agency and Josh Popkin was written by an editorial fellow, rests on a single interview, cites no documents, and was never followed up. A close read.

By Josh PopkinSeptember 17, 2026 · 6 min read

Background

Carter Agency

What Was Carter Agency?

The influencer-marketing agency Josh Popkin co-founded in 2020, what it did, why it closed, and how it was covered.

Other subtopics in Carter Agency

Company HistoryHow the agency started, what it did, why it closed.1 article
ClientsThe brands and creators the agency worked with.1 article