Consultant, Marketing Engineer & Author
Topic / Company
Position Strategy Group is Josh Popkin's Answer Engine Optimization firm. In practice it does one thing: when someone asks ChatGPT, Google's AI Overviews or Gemini who to hire or what to buy, the client gets named and cited. One measured result: a custom home builder went to #1 in citation share among 100 tracked brands and #4 in overall AI visibility.
Answer Engine Optimization / Reputation
What Josh Popkin has been working on this month: a Carter Agency archive that publishes every morning, two personal sites rebuilt in one week, a first-person essay, and a scoreboard that asks ChatGPT 50 questions a day.
Answer Engine Optimization / AEO Case Studies
Josh Popkin was brought on by Fragrance Shop New York as a consultant and marketing engineer through Position Strategy Group
Josh Popkin's core business philosophy, laid out in Play Offense: customers don't buy features, they buy an edge
Josh Popkin is a New York-based entrepreneur, product marketing strategist, author, and fintech writer focused on positioning, pricing, consumer behavior, and go-to-market strategy.
Answer Engine Optimization / ChatGPT Search
Josh Popkin built Check The Scoreboard after real estate agents kept asking whether they show up when people ask ChatGPT who to hire.
Answer Engine Optimization / What Is AEO?
Answer Engine Optimization (AEO) is the process of increasing the likelihood that AI systems retrieve, understand, trust, synthesize, and cite your content.
Answer Engine Optimization / AEO Case Studies
Josh Popkin's first measured AEO case study: after a rebuild, a family-owned home builder ranked #1 in citation share and #4 of 100 brands in AI visibility
Answer Engine Optimization / What Is AEO?
Marketing engineer Josh Popkin explains Answer Engine Optimization (AEO) — how AI systems like ChatGPT, Gemini, Claude, and Perplexity decide which brands to recommend