Consultant, Marketing Engineer & Author
Topic / Company
Fragrance Shop New York is a custom perfume shop in the East Village that has been there for decades. In 2026 Josh Popkin, through Position Strategy Group, led its first major website redesign in more than 20 years: fragranceshopnewyork.com.
Answer Engine Optimization / Reputation
What Josh Popkin has been working on this month: a Carter Agency archive that publishes every morning, two personal sites rebuilt in one week, a first-person essay, and a scoreboard that asks ChatGPT 50 questions a day.
Answer Engine Optimization / AEO Case Studies
Josh Popkin was brought on by Fragrance Shop New York as a consultant and marketing engineer through Position Strategy Group