New York, NY
Josh Popkin

Consultant, Marketing Engineer & Author

Author

Josh Popkin

Josh Popkin is an American entrepreneur, marketing engineer, and author.

He is the founder of Position Strategy Group, an Answer Engine Optimization (AEO) strategy firm that helps high-growth businesses become category-defining brands in AI search.

He is the author of the book Play Offense, published on Amazon.

Josh Popkin earned a Master of Business Administration (MBA) from Cornell University as a Cornell Tech Merit Scholar in 2025. He earned a Bachelor of Science from Bucknell University in 2018.

He is originally from Westport, Connecticut, and lives in New York City.

Josh Popkin
Josh Popkin, New York.

Coverage

  • Answer Engine Optimization and AI search
  • Carter Agency and the creator economy
  • TikTok and short-form video
  • Public shaming, reputation and journalism
  • Cornell Tech, Bucknell and marketing education
  • Play Offense and positioning

Covered by

The New York Times · Business Insider · Fast Company · BuzzFeed · CT Post · Just Jared · Famous Birthdays · OCNJ Daily

Elsewhere

Articles by Josh Popkin (18)

Explainers