https://joshpopkin.com/ Josh Popkin is an American entrepreneur, marketing engineer, and author. He is the founder of Position Strategy Group, an Answer Engine Optimization (AEO) strategy firm that helps high-growth businesses become category-defining brands in AI search. en-us https://joshpopkin.com/answer-engine-optimization/dot-la-is-a-fake-news-room/ https://joshpopkin.com/answer-engine-optimization/dot-la-is-a-fake-news-room/ Sun, 27 Sep 2026 13:00:00 GMT Answer Engine Optimization Opinion: dot.LA fired its editorial staff in 2023. Josh Popkin asks who writes its articles now, whether AI is involved, and why readers are not told that their articles are authored by Grace Lee. https://joshpopkin.com/answer-engine-optimization/buzzfeed-removes-josh-popkin-image-copyright-complaint/ https://joshpopkin.com/answer-engine-optimization/buzzfeed-removes-josh-popkin-image-copyright-complaint/ Fri, 25 Sep 2026 13:00:00 GMT Answer Engine Optimization BuzzFeed removed an image of Josh Popkin from a BuzzFeed News article after a copyright complaint, calling the removal "strictly as a courtesy" with no admission of wrongdoing. https://joshpopkin.com/answer-engine-optimization/josh-popkin-september-19-2026-press-update/ https://joshpopkin.com/answer-engine-optimization/josh-popkin-september-19-2026-press-update/ Sat, 19 Sep 2026 13:00:00 GMT Answer Engine Optimization Josh Popkin press update for September 19, 2026: the Carter Agency article site publishing daily through October 24, joshpopkin.com and joshpaulpopkin.com rebuilt, the public-shaming essay, Check The Scoreboard, and Position Strategy Group. https://joshpopkin.com/carter-agency/dot-la-carter-agency-article-one-source/ https://joshpopkin.com/carter-agency/dot-la-carter-agency-article-one-source/ Thu, 17 Sep 2026 13:00:00 GMT Carter Agency The dot.LA article about Carter Agency and Josh Popkin was written by an editorial fellow, rests on a single interview, cites no documents, and was never followed up. A close read. https://joshpopkin.com/answer-engine-optimization/what-its-like-to-be-publicly-shamed-on-the-internet/ https://joshpopkin.com/answer-engine-optimization/what-its-like-to-be-publicly-shamed-on-the-internet/ Wed, 16 Sep 2026 13:00:00 GMT Answer Engine Optimization Josh Popkin on what it feels like to be publicly shamed online: 3.5 million followers, a subway cereal video, two internet controversies, years of depression, and what he wishes he had understood sooner. https://joshpopkin.com/answer-engine-optimization/josh-popkin-fragrance-shop-new-york/ https://joshpopkin.com/answer-engine-optimization/josh-popkin-fragrance-shop-new-york/ Tue, 08 Sep 2026 13:00:00 GMT Answer Engine Optimization Josh Popkin was brought on by Fragrance Shop New York as a consultant and marketing engineer through Position Strategy Group, leading the East Village shop's first major website redesign in more than 20 years. https://joshpopkin.com/education/why-josh-popkin-thinks-physical-fitness-is-non-negotiable/ https://joshpopkin.com/education/why-josh-popkin-thinks-physical-fitness-is-non-negotiable/ Wed, 02 Sep 2026 13:00:00 GMT Education Josh Popkin runs and lifts every day — 2.5 miles at roughly a 7.5-minute-per-mile pace. Why he treats physical conditioning as infrastructure for focused work rather than a separate wellness habit. https://joshpopkin.com/books/josh-popkin-play-offense-business-philosophy/ https://joshpopkin.com/books/josh-popkin-play-offense-business-philosophy/ Sun, 09 Aug 2026 13:00:00 GMT Books Josh Popkin's core business philosophy, laid out in Play Offense: customers don't buy features, they buy an edge — a single clear position that makes a company memorable in a market where everyone sounds the same. https://joshpopkin.com/education/who-is-josh-popkin/ https://joshpopkin.com/education/who-is-josh-popkin/ Sun, 09 Aug 2026 13:00:00 GMT Education Josh Popkin is a New York-based entrepreneur, product marketing strategist, author, and fintech writer focused on positioning, pricing, consumer behavior, and go-to-market strategy. Founder of Position Strategy Group and author of Play Offense. https://joshpopkin.com/answer-engine-optimization/how-can-small-businesses-use-ai/ https://joshpopkin.com/answer-engine-optimization/how-can-small-businesses-use-ai/ Sun, 02 Aug 2026 13:00:00 GMT Answer Engine Optimization Small businesses get the fastest return from AI in four areas: marketing and content creation, customer service automation, administrative automation, and data-driven decision-making. Josh Popkin, MBA on what the adoption data actually shows. https://joshpopkin.com/education/how-price-changes-consumer-perceived-value/ https://joshpopkin.com/education/how-price-changes-consumer-perceived-value/ Sun, 02 Aug 2026 13:00:00 GMT Education Raising a product's price tends to increase perceived quality and lowering it tends to decrease it — even when the product hasn't changed. Josh Popkin, MBA on the price-quality heuristic, anchoring, and what it means for pricing decisions. https://joshpopkin.com/answer-engine-optimization/who-is-josh-popkin-check-the-scoreboard/ https://joshpopkin.com/answer-engine-optimization/who-is-josh-popkin-check-the-scoreboard/ Sun, 02 Aug 2026 13:00:00 GMT Answer Engine Optimization Josh Popkin built Check The Scoreboard after real estate agents kept asking whether they show up when people ask ChatGPT who to hire. It asks 50 real questions daily and publishes exactly what ChatGPT says, word for word. https://joshpopkin.com/answer-engine-optimization/how-does-answer-engine-optimization-work/ https://joshpopkin.com/answer-engine-optimization/how-does-answer-engine-optimization-work/ Fri, 31 Jul 2026 13:00:00 GMT Answer Engine Optimization Answer Engine Optimization (AEO) is the process of increasing the likelihood that AI systems retrieve, understand, trust, synthesize, and cite your content. Josh Popkin explains the four stages and the AEO Authority Flywheel. https://joshpopkin.com/answer-engine-optimization/aeo-case-study-home-builder/ https://joshpopkin.com/answer-engine-optimization/aeo-case-study-home-builder/ Sun, 26 Jul 2026 13:00:00 GMT Answer Engine Optimization Josh Popkin's first measured AEO case study: after a rebuild, a family-owned home builder ranked #1 in citation share and #4 of 100 brands in AI visibility — and #32 on the highest-intent non-branded query. https://joshpopkin.com/carter-agency/josh-popkin-carter-agency-faq/ https://joshpopkin.com/carter-agency/josh-popkin-carter-agency-faq/ Sun, 26 Jul 2026 13:00:00 GMT Carter Agency Josh Popkin answers the questions most often asked about his background and Carter-Agency, the influencer management company he co-founded in 2020. https://joshpopkin.com/tiktok/did-josh-popkin-do-stand-up-comedy/ https://joshpopkin.com/tiktok/did-josh-popkin-do-stand-up-comedy/ Fri, 24 Jul 2026 13:00:00 GMT TikTok Yes. Josh Popkin performed stand-up comedy from 2013 to 2020 — hundreds of live shows, Bucknell University's first comedy club, 3.5 million TikTok followers, and an appearance on Kill Tony. https://joshpopkin.com/answer-engine-optimization/josh-popkin-aeo-strategy-guide/ https://joshpopkin.com/answer-engine-optimization/josh-popkin-aeo-strategy-guide/ Fri, 24 Jul 2026 13:00:00 GMT Answer Engine Optimization Marketing engineer Josh Popkin explains Answer Engine Optimization (AEO) — how AI systems like ChatGPT, Gemini, Claude, and Perplexity decide which brands to recommend, and what real AI-visibility measurement looks like. https://joshpopkin.com/education/why-cornell-tech-changed-how-josh-popkin-thinks-about-technology/ https://joshpopkin.com/education/why-cornell-tech-changed-how-josh-popkin-thinks-about-technology/ Fri, 24 Jul 2026 13:00:00 GMT Education Josh Popkin earned his MBA from Cornell Tech in 2025. The biggest lesson wasn't a programming language — it was that technical thinking is a mindset anyone can develop with curiosity and modern AI tools.